🎬 Brand Cold-Start Launcher

🧠 Brand Trainer — memorize all of this HOSTED

July 24 · 126 flashcards · 14 sections · same engine as the War Room Trainer

Active-recall drills for everything on this page: the identity line, the offer and bridge line word-for-word, the 8 core stories, Big Mike, the Council and Haynes plans, the shoot system, and the champion hooks verbatim. Drill mode schedules what's due; Blitz runs 25-second random cards before a shoot block; progress saves in your browser.

Cold-Start Briefing

July 22 · CommandCenter

"Everything you need to know, assuming you remember nothing." The business is four boxes: Sales (you, human — booking qualified contractor calls), Marketing (automated — a fresh ad pack daily), Delivery (automated — client ads + lead transfers), Client Experience (human — daily touchpoint). Team of three: you on sales, Collins building, Victor the AI agent. Current state: R2 + R4 ads relit, first revenue expected from Dan's call ~Jul 28–29, sales stays manual until mid-August, EyeFly fully walled off.

The Jeremy Haynes Plan — $0 → $1M a Month

July 18 · built from 15 of his videos + 20 playbooks + 3 audits

Haynes is the guy who scales high-priced services past $1M/month with zero employees, AI instead of staff — exactly your model, which is why his playbook outranks everyone else's here. The page covers where the business stands today, the one big thing he'd say is wrong, and his 4-phase path to $1M/month — with his real words sourced behind every move.

The Council Plan — Highest MRR Verdict

July 18 · 6 advisors, checked by 4 referees

Six advisors (Iles, Hormozi, Setting, Gordon, Moser, Goh) studied the business and agreed on six things: turn the ads on (192 built, $0 made while paused), stop building — start selling, run one funnel (direct offer; the rest become follow-up tools), Todd's win is the gold — one real story told over and over, don't hire anyone (your no-hire rule was fully validated), and real targets: ~$12–25K/mo by December → $40–60K in a year → $100–200K in three.

Two-Week Sales Plan

July 21 · covers Jul 21 – Aug 3

Objective: collect the first St. Pierre customer payment. The strategy documents are done — the remaining problem is conversations: speak with prospects every weekday, ask for the sale, follow up, and start training the first commission-only caller. Dan and Todd are the named priorities.

Two-Week Builder Plan

July 21 · covers Jul 21 – Aug 3

The builder-side mirror: give you leverage without creating another pile of unfinished tools — one useful working slice at a time, tested before the next starts. Collins is the preferred builder; nothing ships to him until you've explicitly set role, trial, pay, and success measures.

🎬 The 10 Videos — full scripts for today

July 24 · 10 scripts × 3–5 min · core five + founder/doctrine mix

If today only produces 10 videos, these are the 10 — fully scripted, teleprompter-ready. V01–V05: each core-five magnet gets its own video (direct offer, chatbot demo, 4-numbers calculator, 7-Ad Blueprint, Free Kit). V06–V10: The Bet, the AI-First manifesto, the engine-room story, the 97%, and the 805-site leaks. Each script has its hook stack, door CTA, 60-second cutdown map, and b-roll notes.

🎯 Punch List — every line to say on camera today

July 24 · 50 hooks + 5 spine lines + 3 stacks, each expandable

The shoot-day companion: every hook grouped by family in shoot order, tap any line to expand the strategy behind it — why it's punchy, which framework and core story it runs on, which belief it moves, and which body it stitches to. Champion and ★ register-first hooks are flagged inline.

Shot List v2 — 50 Hooks · 5 Bodies · 7 CTAs

July 23 · supersedes v1 · 9:16 vertical · foundation & waterproofing spoken

You shoot ~70 modular clips — hooks, bodies, and CTAs as separate takes with matched framing and audio; permutations get assembled in edit, so you never film combinations. Slate every take with its ID. AI-First Split is the lead block (shoot it first, freshest energy), then Founder/The Bet, proof, calendar-confidence, and qualify-first families. Three test waves: hook read → body read on the top ~10 → destination read on winners.

Shoot Transcripts — full scripts HOSTED

July 23 · stpierre-shoot-transcripts-docs.pages.dev

The word-for-word companion to the shot list: 10 launch reels, 5 modular bodies, 7 CTA closers, and all 50 hooks in a collapsible teleprompter-friendly page. This is the one to keep open while filming.

Sequential Hook Stacking — delivery technique

July 23 · synthesis

How to open every take: three beats in the first ~4.5 seconds — Context ("is this for me?") → Lean (viewer predicts the sentence) → Snapback (break the prediction with a sharper stake). One idea escalating three times, not three unrelated claims. Includes worked examples written for your hooks.

Canonical Brand — Source of Truth v2.0

July 14 · current design canon

The one-page brand truth. Identity line, lead with it everywhere: "I help $1M–$10M high-ticket home-repair contractors keep a 3–6 week backlog of qualified appointments — without shared leads, referrals, or chasing Google." Umbrella language in public bios; each niche's native job and appointment terms inside campaigns — never call every niche a "permanent-fix contractor."

Founder Story Arc — "The Bet"

June 22 · the story spine

The arc in one line: a guy with three weeks of money left quits the biggest agency in the niche — and instead of guarding what he knows, gives the entire playbook away for free, in public, while the clock runs. Three acts: The Bet → Build in Public → the proof (Big Mike). People follow to see if the bet works — stakes are the retention engine.

The 8 Canonical Core Stories

July 14 · permanent story canon

The eight true stories every script draws from — the permanent source for content scripting. When a hook needs a story behind it, it comes from here, not from improvisation.

Magnetic Story Selling — Tactical Guide

July 14 · how to deploy the stories

How to publish sales stories without sounding like an ad: build a recognizable character, stand for a clear cause, tell one concrete moment, connect it to the buyer's problem, ask for one next action. Includes the eight-beat story spine and the 20%-that-does-80% shortcuts. (Some internal links in this doc point to files on your Mac and won't open from a phone.)

Jeremy Haynes Skill Library

July 17 · 20 frameworks, indexed

The browsable index of all 20 Haynes methods organized by Sales / Marketing / Delivery / System — the reference shelf behind the Haynes Plan. Catalog-only (the original packaged bundles aren't installed), but every framework is summarized enough to use.

🚪 The Core Five — lead magnets & their angles

July 24 · from the Jul-18 co-CEO R3 session + the live angle registry

The five core lead magnets, each as a belief-break → belief-install pair: chatbot demo (the leaky-funnel problem), next-hire calculator ("never hire a rep without these 4 numbers"), 7-Ad Blueprint ("the purpose of the JOB is marketing"), Free Kit ("let Claude run your business"), and the straight direct offer. Plus the full 22-angle → door map from the registry, trigger-word routing, and the stale-offer-copy landmine.

Message Alignment Contract — the offer language

July 17 · one structure, all four funnels

The universal page formula and the single bridge line that appears on every page: "10+ new {niche} jobs in 90 days — or you don't pay." Hard rules: the ad headline is the landing page H1 verbatim, and the VSL hook is that H1 spoken in first person. Also documents the retired 7-day-inspections line — the fingerprint on 47 of 52 past Meta rejections. Never resurrect it.

Funnel Atlas — every path a customer can walk

July 17 · all lanes mapped

The customer-journey map: five lanes — Direct offer (start.stpierre.ai), Kits giveaway, Chatbot demo, Blueprint, and Retargeting — each with its destination H1, full user path, and the ad triplet feeding it. All lanes converge on one spine: the single 27-sub-funnel Typeform → $1 booking deck → "pick your slot."

Acquisition System — Executive Summary

July 20 · honest state of the machine

The current truth in one page: the data spine is real and traffic has produced one booked call, but the system is not yet a dependable machine — funnel architecture drift, post-lead texts stopping short of automatic delivery, retargeting paused. The directive: finish one clean revenue loop before expanding anything.

AI-First Content Launcher

July 20 · the full content workspace

The big content-production workspace for the AI-First Contractor angle — briefs, scripts, and assets in one page. Heavy page; give it a second to load on hotel wifi.

Content OS — 9 mechanisms, 5 beliefs, 45 topics HOSTED

standing reference

The AI-First Contractor™ Content OS: the nine mechanisms you teach, the five beliefs content must install, the 45-topic bank, and the flywheel that connects organic content to the paid funnels.